Getting comfortable with organics: Misoh Organic underwear and sleepwear

New to market; beautiful, sexy, feminine, organic underwear and sleepwear (at last!) by Misoh....

It is a common complaint that really modern and beautiful organic sleepwear is hard to come by in Australia, so here we present you a hip young company that is producing exactly that! We interviewed Misoh Director Rebecca Bird to find out more about her range, the ethics behind Misoh and also a little about what inspires her as an individual and as a business woman.


What do Misoh offer?
Misoh offers you a new and exciting range of eco essentials – sleepwear and underwear designed in Australia and proudly made with environmentally sound fabrics such as Organic Cotton. Our focus is comfortable styling that looks and feels amazing. We want you to feel good about buying from Misoh so we consider your well being and the future of our planet when designing, sourcing and manufacturing our pieces to offer you a beautiful product that is better for you and better for the environment.


How are your products environmentally positive?
We only use certified organic cotton coloured with vegetable dyes. All of our pyjamas and outerwear garments are packed in re-useable fabric bags to eliminate as much plastic as possible from our factory. We are always considering the planet when making decisions about our range and the day to day running of our business.


What can people expect from Misoh?
Not only does our styling set us apart from a lot of other organic or eco friendly ranges but our pricing is so competitive you simply won’t be able to resist.
From our cute Misoh boxer PJ to the feminine chemise with frill detail you will find something you simply must have. We also offer gift vouchers to make birthdays and special occasions a breeze.


What does the name Misoh mean?
I struggled to find a name that meant something to me that wasn’t already in use. So I played around with the letters in my children’s names. To me it means ‘pure and beautiful’.

What inspired you to start Misoh and how has the journey been for you?
I was initially inspired to start my own business because the flexibility appealed to me. Being self employed means I can work from home and balance that with spending important time with my children who are still quite young. Setting up my own label was the natural path to take as I have spent all of my working life in fashion, design and manufacturing. The journey has of course been hectic but very exciting. It has taken loads of hard work to get me where I am at the moment but at least I feel like I am doing something positive for the environment by only using organic fabrics and putting in place environmentally sound business practices. I hope that one day conventionally grown cotton will be a thing of the past and we won’t even have a choice because organic will be the only option for all suppliers.

Why sleepwear and underwear?
I don’t think that there is a woman out there that doesn’t appreciate beautiful sleepwear. There are some other great outerwear eco ranges around but not much in the way of sleepwear. So I decided to really concentrate on the sleepwear. I would like to expand in the future to include daywear and accessories.

Do you have a favourite Misoh product?
I absolutely love the Sophie Chemise. It is so feminine and yet has a bit of a cheeky feel also. Retailing at $39.90 it is such great value. I also love the Misoh floral print, it comes in a couple of lightweight 100% organic cotton styles.


It is almost Christmas time, what will you be giving friends and family this year?
Of course, Misoh jammies are at the top of the list. I also love giving books because it’s a lot of fun trying to match books up with people. If I was shopping for myself on the other hand I adore recycled furniture and home wares. Second hand and antique books are another favourite.




Misoh Director, Rebecca Bird


Visit www.misoh.com.au and get your fix of feel good jammies!

P.S: Attention secret Santa, Misoh PJs would make a great present for the CleanLife Director, don't you think?